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SOLUTION: Create a funny TOV that
plays with the fact that many people drown their food in gravy.
PROBLEM: The brand doesn't
appeal to young people who
are just learning to cook.
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Simple meals you can make with gravy given to students during freshers week.

Student Cookbook 

Create a twitter account and give Bisto, a silly fun tone of voice that get’s involved in meme culture.

Social Media 

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