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BRIEF: Come up with a socially lead idea to talk about McCain's commitment to 100% regenerative farming by 2030 globally. 
SOLUTION: A social series following some influencers as unlikely farmers learning about McCains initiatives.
Comedian and Love Island commentator Iain Stirling is joined by TikTok creators Ayame Ponder, Arthur Hill, Charley Marlowe and Jack Remmington, to help 'Chip in' at a McCain farm using regenerative farming practices. 

Teaming up with McCain farmer Zara Dorrington, the campaign helps these creators (and the audience) discover more about regenerative methods.
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