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Starbucks_FY23_Spring_Launch_ISE_02.png
PROBLEM: Rebrand Starbucks
as the go-to iced drink for
Gen-Z this summer.
SOLUTION: It Hits Different
IT HITS DIFFERENT.gif
This campaign platform is being used globally and has been extended past spring, into summer.
STARBUCKS_ORGANIC_GRAPHIC_ASSET_02A_BRCF_STATIC_9x16.png
Starbucks_Spring FY23_ISE_OOH 6S.jpg
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I was super excited to see the work out in the wild. It got quite the buzz from the Swifties!
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